![A male Rufous Hummingbird in profile perched on the tip of a budding branch.](https://media.audubon.org/image/engagement-cards/rufous_hummingbird_boebatyapa_1200x657.jpg?width=345&height=219&auto=webp&quality=10&fit=crop&enable=upscale&blur=100)
"Jane Alexander had been participating in the National Audubon Society's annual Christmas Bird Count for years, but the 2010 event stood out for two reasons: It was a particularly nasty day, and the group included David Yarnold, who had been appointed the nonprofit's president and chief executive a few months earlier...."
Continue reading about Audubon's growing revenue, shrinking overhead and bold conservation mission, via Crain's New York Business: Audubon Society flying high.