![A male Rufous Hummingbird in profile perched on the tip of a budding branch.](https://media.audubon.org/image/engagement-cards/rufous_hummingbird_boebatyapa_1200x657.jpg?width=345&height=219&auto=webp&quality=10&fit=crop&enable=upscale&blur=100)
In a May 2 article titled "Reinventing Audubon," Curtis Brainard, writing for the prestigious Columbia Journalism Review, described exciting new developments at Audubon:
"There's new vigor at the 108-year-old National Audubon Society, a nonprofit environmental group focused on birds, which is in the process of rolling out a more cohesive, mission-driven strategy for the 21st century.
"On Tuesday, the society announced that it had hired industry vet Mark Jannot to run its award-winning magazine, Audubon, and revamp its content and communication strategy...."