Conservation Ranching

Working with landowners to support better bird habitat.
Photo: Stacy Steinke

Audubon Certified Bird-Friendly Land

Audubon Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. 

Why farmers and ranchers? The majority of grassland birds–whose populations have declined by more than 40 percent in the last 50 years–inhabit privately owned land. This is where we scale our impact.

Landowners voluntarily enroll in our program, and when they meet requirements centering on habitat management, environmental sustainability, and animal welfare, they earn the Audubon Bird-Friendly Land certification. Nationwide, more than 100 ranches and nearly 3 million acres have earned status as Audubon Certified Bird-Friendly Land

Consumers with an appetite for conservation support these bird-friendly habitats. A special package designation – the Audubon Certified Bird-Friendly seal – lets shoppers know which beef or bison products come from these lands managed for birds and biodiversity. 

About Conservation Ranching
For Retailers and Institutions
For Retailers and Institutions

Learn why you should carry products that meet the desires of your eco-conscious customers.

Our Team
A person with a light beard, wearing a blue ball cap and dark-framed eyeglasses, looks at the camera

Nat Miller

Senior Director, Wings Over Working Lands

Christopher Wilson

Program Director, Audubon Conservation Ranching

Anthony Hauck

Communications Director, Wings Over Working Lands

Thomas Schroeder

Senior Partnerships Manager, Audubon Conservation Ranching

Margo Rosenbaum

Communications Associate, Wings Over Working Lands

Greater Prairie-Chicken displaying on a lek in a grassland, with inflated orange air sacs and raised pinnae feathers.
Half of Americans Have Little to No Knowledge of Grasslands, the Country’s Largest Natural Habitat
June 17, 2026 — A new survey finds that, after learning more, 68% of respondents now consider grasslands a critical ecosystem
Old Salt Co-op Cattle Ranches Earn Audubon Bird-Friendly Land Certification
June 16, 2026 — J Bar L Ranch, LF Ranch, Mannix Ranch, and Sieben Live Stock Company manage their herds to help Montana's grassland birds
Mountain Island Ranch Now Audubon Certified Bird-Friendly Across 76,000 Acres
June 04, 2026 — Colorado & Utah ranch recognized for conservation leadership and bird-friendly grazing practices
Birds That Depend on Grasslands
Bobolink
Dolichonyx oryzivorus
Blackbirds and Orioles
Chestnut-collared Longspur
Calcarius ornatus
Longspurs and Snow Buntings
Greater Prairie-Chicken
Tympanuchus cupido
Pheasants and Grouse
American Golden-Plover
Pluvialis dominica
Plovers