Also known as Cutleaf Coneflower, Wild Goldenglow, and Sochan, this perennial herb grows branched, leafy stalks that extend 3 to 12 feet in height. Its flowers bloom from July to October and have yellow, back-tilted petals and greenish, cone-shaped centers that turn brownish as the seeds become riper. This plant grows in full sun to shade, and in moist, slightly acidic soil.